James has been actively involved in the training and SETA space for nearly 20 years. He has been a Skills Development Consultant to large international corporations.

He has represented the Fuel Retailers Association on the Manufacturing Engineering and related Sector Education and Training Authority (MERSETA) structures. This culminated in being nominated to the MERSETA board representing the FRA.

His duties for the FRA included ensuring the development and registering of the first Fuel Retail specific qualifications and the stimulation of the training industry to deliver and formalise the training to meet the unique needs of the South African Fuel Retail industry.